plastic-free: the way it should be.
Empowering you to live an earth-friendly, low-waste, and plastic-free lifestyle with our curated selection of sustainable products for hair, body and home.
get unwrapped, it's a lifestyle.
be a part of the solution, not the problem!
We believe you can have it all: great hair, glowing skin, fresh clothing and a stylish home without compromising the environment with excess packaging waste. That’s why we offer low-waste, high-style products that make sustainability accessible and attractive. Everything is designed to help you look good and feel even better about minimizing your impact on the environment.
Think of all the plastic products you use in your everyday life. Have you considered where those empty plastic containers go when they are empty? Sadly, recycling rates can’t keep up with production, and many of these bottles end up in our landfills and waterways, threatening our eco systems.
BE THE CHANGE
Our mission is to reduce single-use plastics in the products that we use daily, making sustainability accessible, and stylish. The company came to be when our Founder, Hayley, was on maternity leave in 2016 after the birth of her first daughter, and suffered from post-partum anxiety, which manifested as 'eco-anxiety' (it's a thing, look it up!).
MAKE THE SWITCH
We know, zero waste hair care that works... it sounds too good to be true. But the proof is all around you as you explore our site. Every person you see here is an exclusive user of our hair care products. We share real photos of our founders, family and friends, so you can see for yourself what kind of results you can expect.