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Life, "unwrapped".

Born from a need for change. A need to think, and do, things differently - to stop, before you shop! Informed, conscious purchases are the way of the future: our planet is suffering, and the time for action is NOW!

We started our journey in 2016, at a time when "plastic-free" and "zero-waste", wasn't the popular choice, and we knew that we could change that! We're passionate about spreading eco-awareness and helping others cut down on common single-use items and excessive packaging waste (shampoo really doesn't need to be in a bottle, you’ll see!), all without compromising quality and performance. Finding zero-waste alternatives for every day items is easier than you might think:  join us in living life, "unwrapped".

Ban the bottle.

Plastic waste (often found in packaging) is a BIG problem, and something as consumers, we need to start refusing! Did you know that only 9% of plastics are actually recycled and that over 79% of plastics ever produced are accumulating in landfills and waterways (that should be reason enough, but let’s keep going!) In the US alone, more than 552 million shampoo bottles are estimated to end up in landfills annually.  Make the switch to solid shampoo + conditioner bars; no waste, great hair and no compromises.


Doing it differently.

In every aspect of our business we assess the environmental impact of our decisions, be it ingredients, manufacturing, and even shipping. We don’t accept returns, and here’s why.  The environmental impact of reverse shipping creates over 5 billion pounds of landfill waste annually, and results in 5 million metric tons of carbon dioxide emissions (yes, really!).  We ask that you, our customers, use what you have, buy only what you need and ask lots of questions before making a purchase. Our excessive ‘throw-away’ behaviour is a driving force behind the growing plastic epidemic, and it’s our behaviour towards plastic that needs to change, NOW.